GTM variable template that extracts and transforms ecommerce data from the dataLayer into GA4-compatible format. Zero configuration needed. Built by Up Blue (upblue.pl).

Custom GTM Variable Template for generating unique event IDs for Meta CAPI and GA4 deduplication. Built by Up Blue (upblue.pl).

Server-side Google Tag Manager tag that sends event data from GA4/Web clients to the Meta (Facebook) Conversions API. Supports automatic GA4 event mapping, user data matching, and event deduplication. Built by Up Blue (upblue.pl).

Browser-side Meta Pixel tag for Google Tag Manager that automatically maps GA4 e-commerce dataLayer events to Meta (Facebook) standard events. Supports both automatic and manual event configuration, custom data parameters, and user data matching. Built by Up Blue (upblue.pl).